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PONTEDILEGNO - TONALE HAKATHON
Pontedilegno - Tonale is a ski resort based in the Apes,
located between Lombardia and Trentino Alto Adige.
CHALLENGE
How to start communicating the thermal baths that will be released in 2 years time?
IDEA
Organizing a Hackathon in cooperation with design universities to collect ideas and in the meanwhile spread the resort brand with an innovative project.
RESULTS
The event was promoted on the main regional media, 35 students participated at the event creating 5 innovative projects that will be integrated in the communication plan of the thermal baths.
EVENT CREATION & LOGO DESIGN
DIGITAL/OFFLINE COMMUNICATION AND TICKET SALES
EVENT MANAGEMENT
PARTNERSHIP SEEKING
SPEAKER
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